Dancing group on stageSombrero Festival, Ltd. throws a party for Brownsville the last weekend in February each year during Charro Days, traditionally held in Washington Park in Downtown Brownsville. Sombrero Festival was founded in 1986 to enhance the Charro Days celebration and to provide a venue targeting a broad segment of the community. Our average annual attendance is 40,000. We maintain a low gate admission price for adults, while also offering free admission times to ensure everyone in our community can attend. Children under 12 are always admitted free when accompanied by an adult. We maintain a cooperative agreement with numerous local non-profit groups whereby the group performs volunteer service and we make a donation to their organization. To date, Sombrero Festival, Ltd. has returned approximately $1.5 million back to the community through non-profit organizations and direct donations for tourism, beautification, and recreation venues in the City of Brownsville. Sombrero Festival is staffed completely by volunteers and is a 501 –(c) (4) non-profit organization. Our annual gross income is $400,000, and we retain start-up money for the next year's festival. The remainder pays our bills and is invested back in the community. Sombrero Festival provides the best marketing venue during Charro Days.

Our 3 day event attracts this large segment of the population by featuring well-known Hispanic Artists, local music, unique food-booths, popular events such as the Jalapeno Eating Contest, Waiters Race, Grito Contest, Charro Days Classic 5K run, Tortilla Frisbee Toss, Hat-Stack Relay, and the only Charro Bean cookoff we know of, Frijolympics. We provide a fenced, secure, and family oriented festival.

Sombrero Fest 2009 Sponsors

President 2015
Dillon Vanderford*

President-Elect 2016
Letty Rodriguez*

VP Operations
Roger Gonzalez*

Operations Team

Tony Holker*

Operations Team

Edgar Covarrubias*

VP Special Operations
Margarito Maldonado*

AVP Special Ops
Manuel Fernandez*

VP Events
Patty Hernandez*

AVP Events
Gabriela Flores*

VP Entertainment
Narciso Escareno*

AVP Entertainment
Ernie Barrientos*

VP Cookoff Events
Viro Cardenas*

AVP Cookoff Events
Mandy Lopez Ornelas*

VP Para Niño's
Michelle Garcia*

AVP Para Niño's
Norma Harfeny*

Park Decorations
Rachel Galvan*
Anika Aviles*

Deputy Secretary
Norma Salazar*

Membership Coordinator

Emily M Mathers*

Assistant Membership Coordinator

Veronica Hunt*


Roel Aviles*

Deputy Treasurer
Adrian Rangel*

Chair Beer Booth 1

Dagma Rodriguez *

Chair Beer Booth 2
Alberto Sanchez*

Chair Cantina I
Criminal Justice / Poncho*

Chair Cantina II
David Diaz*

VP Vendor Services
Guadalupe Rosales*

AVP Vendor Services
Albert Garza*

AVP Vendor Services
Belen Gonzalez*

AVP Vendor Services

Cesar Rosales*

Chair of Tug-of-War
Art Rosales*

Chair of Grito
Tommy Bermudez*

Chair Charro Days Classic 5K Run
Tiny Barrientes*

Corporate Marketing Team
Roy De los Santos, Jr.

Connie Hensley

Claudia Ayarzagoitia

Julie Arellano

Al Pena

Patty Rodriguez

Mario Vera

Lupita Vera

Kathy Casas

Rosemary Hensley-Robledo

Irma Garcia

Elma Guzman

Cris Garza

Sombrero Festival Board of Directors
Danny Loff
Mark Bernard
Dan Alaniz – Chief Financial Officer
Mary Alice Loya – General Manager
Alonso (Tiny) Barrientes
David Hanawa
Jose Luis Martinez
Jack Loff
Robert (Bobby) Lerma
Mary Jane Jackson
David Vela
Molly Plitt
Sammy Herrera
Roberto H. Solis 
Roy Gonzalez

Adrian Garcia
Poncho Gomez
David Musso
Tommy Bermudez – Board Secretary
Sandra Herrera
Roy De los Santos, Jr. – Chairman & CEO
Gabriel (Gabe) Pena
J J Gonzalez
Sergio Rodriguez
Olga Gonzalez
Norma Gomez

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