Feb. 27 - Mar. 1 , 2025
Gates Open 1pm Th./ 11am Fri./ 7am Sat. - first 3 hours free
Washington Park 700 E. Madison St. Brownsville, TX 78520
DISCLAIMER: THIS IS AN OUTDOOR STANDING ROOM ONLY EVENT, THERE ARE NO RESERVED SEATS.
ALL TICKETS ARE GENERAL ADMISSION. ANY SEAT OR ROW NUMBERS ON TICKETS ARE FOR INVENTORY PURPOSES ONLY.
Children 12 and under admitted free with an adult.
Sombrero Festival opens in:
00
Days
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00
Hours
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Minutes
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Seconds
2024 Officers
President 2024
Neal Mathers
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President 2025
Patty Cuellar
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VP Operations
Jaime Ibarra
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AVP Operations
Roger Gonzalez
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AVP Operations
Manuel Fernandez
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VP Main Stage Entertainment
Rudy Rivera, Jr.
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AVP Main Stage Entertainment
Art Rosales
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VP Big Tent Entertainment
Max Roca
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AVP Big Tent Entertainment
Lionel (Leo) Cortez
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VP Events
Oralia Rivera
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AVP Events
Veronica Arellano
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AVP Events
Carmen Lainez
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VP Special Operations
Carlos Lainez
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AVP Special Operations
Ralph Garcia
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AVP Special Operations
Ruben "Scuba" Garcia
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Mercado Chair
Sarah Martinez
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Mercado Co-Chair
Cindy Herrera
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Mercado Shirts Co-Chair
Roel Aviles
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VP Vendor Services
Laura Nellie Tavares
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AVP Vendor Services
Juan E. Garza
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AVP Vendor Services
Gollo Padilla
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VP Cook-off Events
Charlie Abrego
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AVP Cook-off Events
Jonathan Gonzalez
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AVP Cook-off Events
Arnulfo A.Rod Rodriguez
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AVP Cook-off Events
Jacob Tamayo
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AVP Cook-off Events
Blanca Gomez
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VP Para Ninos
Norma Harfeny
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AVP Para Ninos
Christina Bridgwater
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Treasurer
Jeannie Carrero
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Asst. Treasurer
Adrian Rangel
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Asst. Treasurer
Damaris Guadiana
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Asst. Treasurer
Mario X. Vera Jr.
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Secretary
Claudia Lainez
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Asst. Secretary
Star Rivera
Asst. Secretary
Lucy Ponce
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VP Beer Booth 1
Jesus Tamez
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VP Beer Booth 2
Maria Elena Martinez
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VP Cantina 1
Loribeth Stevens
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VP Cantina 2
Sarah Tamez
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Wine Tent
Beatriz Gomez
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Soda/Water Booth
Mina Hernandez
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Soda/Water Booth
Rina Hernandez
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Beer Operations
Inez Ibarra
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Beer Operations Asst.
Raul Hernandez
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Park Decorations
Claudia Vera
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Asst. Park Decorations
Alicia Aleman
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Asst. Park Decorations
Marcos X. Vera
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President's Photographer
Daniel Sanchez
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Membership Team
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VP Membership
Elvia Lozoya
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AVP Membership
Janeth Rico
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Membership Ambassador
Evelia Sosa
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Membership Ambassador
Mayra Maya
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Membership Ambassador
Andrea Montemayor
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Execution Team
Ruben Barrientes
Robert Galvan
Fred Gomez
Juan Salinas
Johnny Martin
Joel Sanchez
Ernie Barrientes
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Marketing & PR
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Chief Marketing Officer
Michelle L. Garcia
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VP Strategic Planning
Neal Mathers
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​VP Public Relations
Jacob Tamayo​
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VP Corporate Relations
Patty Cuellar
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VP Corporate Relations Main Stg
Norma Castaneda
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VP Corporate Relations Big Tent
Dagma Rodriguez
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VP Corporate Sponsorships
Monica Garza
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VP Corporate Sponsorships
David Diaz
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VP Corporate Sponsorships
Ruben Quintero
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​VP Corporate Relations Gates
Julie Arellano
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AVP Corporate Relations Gates
Cassandra Bravo
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VP Partnered Events
Marcela Pena
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AVP Partnered Events
Gabriela Fernandez
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Web & Data Analyst
J.D. De Leon
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Asst. to the CMO
Oneil Cuevas
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CM Advertising
Luis Garcia
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CM Advertising
Julio De La Cruz
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CM Ambassador
Murphy Jeffries
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CM Ambassador
Loribeth Stevens
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CM Ambassador
Noraliza Kenney
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CM Ambassador
Chase Maffe
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CM Admin
Emily Mathers
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Exec. Dir.'s Ofc.
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Deputy Exec. Dir.
Dillon E. Vanderford
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Gov't & Community Relations
Bryan L. Martinez
Board of Directors
(& year as President)
Danny Loff (1986-1987)
Mark Barnard (1988)
Dan Alaniz (1989-1990)
† Mary Alice Loya † (1991)
Alonso (Tiny) Barrientes (1992)
David Hanawa (1993)
Jose Luis Martinez (1994)
Jack Loff (1995)
Robert (Bobby) Lerma (1996)
Mary Jane Escareno (1997)
David Vela (1998)
† Molly Plitt † (1999)
Sammy Herrera (2000)
Roberto Solis (2001)
† A. Roy Gonzalez † (2002)
Adrian Garcia (2003)
Poncho Gomez (2004)
David Musso (2005)
Tommy Bermudez (2006)
Sandra Herrera (2007)
Roy De los Santos (2008-2009)
Gabriel (Gabe) Pena (2010)
JJ Gonzalez (2011)
Sergio Rodriguez (2012)
Olga Gonzalez (2013)
Norma Gomez (2014)
Dillon Vanderford (2015)
Letty Rodriguez (2016)
Emily Mathers (2017)
Connie Hensley (2018)
Margarito Maldonado (2019)
Anika Aviles (2020)
Virtual (2021)
Patricia H. Gonzalez (2022)
Lupita Vera (2023)
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Board Officers
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Chair/CEO - Olga Gonzalez
Exec. Dir./COO - Roy De los Santos
CFO - Anika Aviles
Secretary - Tommy Bermudez
HQ Ops. - Margarito Maldonado
GM - JJ Gonzalez
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