BOARD OF DIRECTORS
& OFFICERS
Board of Directors
(YEAR INDICATES PRESIDENTIAL TERM)
Danny Loff (1986 & 1987)
Mark Barnard (1988)
Dan Alaniz (1989 & 1990)
†Mary Alice Loya †(1991)
Alonso "Tiny" Barrientes (1992)
David Hanawa (1993)
Jose Luis Martinez (1994)
Jack Loff (1995)
Robert "Bobby" Lerma (1996)
Mary Jane Escareno (1997)
David Vela (1998)
†Molly Plitt †(1999)
Sammy Herrera (2000)
Roberto Solis (2001)
†A. Roy Gonzalez †(2002)
Adrian Garcia (2003)
Poncho Gomez (2004)
David Musso (2005)
Tommy Bermudez (2006)
Sandra Herrera (2007)
Roy De los Santos (2008 & 2009)
Gabriel "Gabe" Pena (2010)
JJ Gonzalez (2011)
Sergio Rodriguez (2012)
Olga Gonzalez (2013)
Norma Gomez (2014)
Dillon Vanderford (2015)
Letty Rodriguez (2016)
Emily Mathers (2017)
Connie Hensley (2018)
Margarito Maldonado (2019)
Anika Aviles (2020)
Virtual Festival (2021)
Patricia H. Gonzalez (2022)
Lupita Vera (2023)
Neal Mathers (2024)
EXECUTIVE BOARD
BOARD APPOINTED OFFICERS
Chief Marketing Officer
Michelle L Garcia
​
VP of Membership
Janeth Rico
​
Beverage Operations
Inez Ibarra​
2026 Officers
President 2026 - Charlie Abrego
​President-Elect 2027 - Leo Cortez
​President-Elect 2028 - Rudy Rivera, Jr.
Operations
VP - Jaime Ibarra
​AVP - Roger Gonzalez
​AVP - Manuel Fernandez
​​
Entertainment
VP Main Stage - Rudy Rivera, Jr.
​AVP Main Stage - Art Rosales
Back Stage Crew - Fred Gomez​
Back Stage Crew - Ernie Barrientes
Back Stage Crew - Juan Salinas
VP Big Tent - Lionel "Leo" Cortez​
AVP Big Tent - Max Roca
​
Events
VP - Oralia Rivera
​AVP - Mary Cuevas
​
Special Operations
VP - Carlos Lainez
​AVP - Ralph Garcia
​AVP - Ruben "Scuba" Garcia
AVP - David Diaz
​
Mercado
Chair - Dustin Miles
Co-Chair - Cindy Herrera
Co-Chair - Carlos Aguirre
Co-Chair - Lizette Diaz
​
Vendor Services​​
VP - Laura Nellie Tavares
AVP - Gollo Padilla
AVP - Juan E. Garza
​
Cook-Offs
​​VP - Jacob Tamayo
​AVP - Jonathan Gonzalez
​AVP - Arnulfo "A.Rod" Rodriguez
​AVP - Blanca Gomez
​AVP- Mario X Vera Jr
​
Para Niños
VP - Norma Harfeny
​AVP - Lupita Salinas
AVP - Frank Garza
AVP - Haidee Trevino
​
Treasury
Treasurer - Damaris Guadiana
​Asst. Treasurer - Adrian Rangel
​Asst. Treasurer - Paloma Mendoza
​Asst. Treasurer - Jose Zamora
​
Secretary​​
Secretary - Claudia Lainez
​Asst. Secretary - Star Rivera
Asst. Secretary - Lucy Ponce
​VP Beer Booth 1 - Jesus Tamez
​VP Beer Booth 2 -
​VP Cantina 1 - Loribeth Stevens
​VP Cantina 2 - Sarah Tamez
​Wine Tent - Beatriz Gomez
Craft Beer - Erick Tripp
Craft Beer Asst. - Ricky Castillo
​Soda/Water Booth - Mina Hernandez
​Soda/Water Booth - Rina Hernandez
​
Park Decorations
​​Park Decorations - Claudia Vera
​Asst. Park Decorations - Alicia Aleman
​Asst. Park Decorations - Marcos Vera
​​President's Photographer - Daniel Sanchez​
​​
Corporate Marketing
​​​​Chief Marketing Officer - Michelle L. Garcia
​Assistant to the CMO - Oneil Cuevas
VP Partnered Events -
​VP VIP Entrance - Julie Arellano
Corporate Marketing Ambassadors​​:
​Ruben Quintero
Julie Arellano
Mike Ayala
​​Cassandra Bravo​
​Gabriela Fernandez
Norma Castaneda
Dagma Rodriguez
​Chase Maffe
Norma Salazar
April Flores​
David Mireles
​​​​​​​
​Membership
VP Membership - Janeth Rico
​AVP Membership - Andrea Montemayor
​AVP Membership - Kayla Martinez
​Membership Ambassadors:
Nancy Lozoya
Mayra Maya
Andrea Montemayor
Beverage Operations
VP - Inez Ibarra
Beverage Operations Asst. - Raul Hernandez
Feb. 25 - Feb. 27, 2027
Washington Park 700 E. Madison St. Brownsville, TX 78520
Gates Open 1pm Th./ 11am Fri./ 7am Sat. - first 3 hours free
Children 12 and under admitted free with an adult.
DISCLAIMER: THIS IS AN OUTDOOR STANDING ROOM ONLY EVENT, THERE ARE NO RESERVED SEATS.
ALL TICKETS ARE GENERAL ADMISSION. ANY SEAT OR ROW NUMBERS ON TICKETS ARE FOR INVENTORY PURPOSES ONLY.
