2021 Officers
President 2021
Patricia H. Gonzalez
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President-Elect 2022
Lupita Vera
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VP Operations
Roger Gonzalez
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AVP Operations
Jaime Ibarra
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AVP Operations
Eddie Uribe
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AVP Main Stage Entertainment
Rudy Rivera, Jr.
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AVP Main Stage Entertainment
Art Rosales
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VP Big Tent Entertainment
Lionel (Leo) Cortez
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AVP Big Tent Entertainment
Max Roca
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VP Events
Oralia Rivera
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AVP Events
Linda Macias
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AVP Events
Sarah Martinez
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VP Special Operations
David Diaz
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AVP Special Operations
Carlos Lainez
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AVP Special Operations
Tony Flores
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Mercado Chair
Gabriela Flores Fernandez
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Mercado Co-Chair
Sonia De Leon
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VP Vendor Services
Laura Nelly Tavares
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AVP Vendor Services
Norma Salazar
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AVP Vendor Services
Gollo Padilla
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VP Cook-off Events
Charlie Abrego
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AVP Cook-off Events
Jonathan Gonzalez
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AVP Cook-off Events
Arnulfo A.Rod Rodriguez
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AVP Sing-off/Cook-off
Jacob Tamayo
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AVP Sing-off/Cook-off
Blanca Gomez
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VP Para Ninos
Norma Harfeny
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AVP Para Ninos
Christina Bridgwater
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Treasurer
Jennifer Cadenas
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Asst. Treasurer
Jeannie Rangel
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Asst. Treasurer
Damaris Guadiana
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Asst. Treasurer
Mayra Lumbreras
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Secretary
Claudia Lainez
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Asst. Secretary
Lizette Diaz
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Asst. Secretary
Eunice Rodriguez
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VP Beer Booth 1
Dagma Rodriguez
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VP Beer Booth 2
Loribeth Stevens
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VP Cantina 1
Austin Plitt
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VP Cantina 2
Sara Tamez
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Wine Tent
Beatriz Gomez
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Soda Booth 1
Mina Hernandez
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Soda Booth 2
O'Neal
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Beer Operations
Inez Ibarra
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Park Decorations
Sandra Nevarez-Hernandez
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Asst. Park Decorations
Abby Hernandez
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Asst. Park Decorations
Nora Machuca
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Membership Team
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VP Membership
Elvia Lozoya
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AVP Membership
Claudia Caraveo
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AVP Membership
Janeth Rico
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Execution Team
Ruben Barrientes
Robert Galvan
Fred Gomez
Juan Salinas
Johnny Martin
Joel Sanchez
Eddie Uribe
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Marketing & PR
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Chief Marketing Officer
Michelle L. Garcia
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VP Media & PR
Charlie Abrego
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Corporate Marketing Liaison
Connie Hensley Fernandez
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CM Admin
Emily Mathers
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VP Strategic Planning
Neal Mathers
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CM Assistant
Rochelle Garza
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VP Corporate Sponsorships
Monica Garza
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VP Corporate Sponsorships
Patty Cuellar
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VP Corporate Sponsorships
Lupita Vera
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VP Corporate Sponsorships
David Diaz
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VP Corporate Sponsorships
Ruben Quintero
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VP Partnered Events
Aurora Stevens
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Sr. Marketing Manager
Bryan L. Martinez
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Sr. Marketing Manager
Danielle Rodriguez
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AVP Media & PR
Jacob Tamayo
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VP Corporate Relations
Main Stage
Lupita Cortinas
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AVP Corporate Relations
Main Stage
Norma Castaneda
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VP Corporate Relations
Big Tent
Sarah Martinez
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AVP Corporate Relations
Big Tent
Elma Guzman
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AVP Corporate Relations
Big Tent
Veronica Arellano
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VP Sponsored Events
Aurora Stevens
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CM Sr. Ambassador
Julie Arellano
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CM Sr. Ambassador
Cassandra Bravo
CM Ambassador
Murphy Jeffries
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CM Ambassador
Rex Martin
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CM Photographer
Rosemary Hensley-Robledo
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CM Operations
Jesse Arellano
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CM Operations
Manuel Fernandez
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CM Operations
Mario Vera
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Showcase Coordinator
Sal Martinez
Board of Directors
(& year as President)
Danny Loff (1986-1987)
Mark Barnard (1988)
Dan Alaniz (1989-1990)
Mary Alice Loya (1991)
Alonso (Tiny) Barrientes (1992)
David Hanawa (1993)
Jose Luis Martinez (1994)
Jack Loff (1995)
Robert (Bobby) Lerma (1996)
Mary Jane Jackson (1997)
David Vela (1998)
Molly Plitt † (1999)
Sammy Herrera (2000)
Roberto Solis (2001)
A. Roy Gonzalez (2002)
Adrian Garcia (2003)
Poncho Gomez (2004)
David Musso (2005)
Tommy Bermudez (2006)
Sandra Herrera (2007)
Roy De los Santos-Cuellar ('08-'09)
Gabriel (Gabe) Pena (2010)
JJ Gonzalez (2011)
Sergio Rodriguez (2012)
Olga Gonzalez (2013)
Norma Gomez (2014)
Dillon Vanderford (2015)
Letty Rodriguez (2016)
Emily Mathers (2017)
Connie Hensley (2018)
Margarito Maldonado (2019)
Anika Aviles (2020)
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Board Officers
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Chair/CEO - Olga Gonzalez
Secretary - Tommy Bermudez
CFO - Dan Alaniz
HQ Ops. - Margarito Maldonado
Exec. Dir./COO - Roy De los Santos
GM - JJ Gonzalez
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