2021 Officers
President 2021
Patricia H. Gonzalez
President-Elect 2022
Lupita Vera
VP Operations
Roger Gonzalez
AVP Operations
Jaime Ibarra
AVP Operations
Eddie Uribe
AVP Main Stage Entertainment
Rudy Rivera, Jr.
AVP Main Stage Entertainment
Art Rosales
VP Big Tent Entertainment
Lionel (Leo) Cortez
AVP Big Tent Entertainment
Max Roca
VP Events
Oralia Rivera
AVP Events
Linda Macias
AVP Events
Sarah Martinez
VP Special Operations
David Diaz
AVP Special Operations
Carlos Lainez
AVP Special Operations
Tony Flores
Mercado Chair
Gabriela Flores Fernandez
Mercado Co-Chair
Sonia De Leon
VP Vendor Services
Laura Nelly Tavares
AVP Vendor Services
Norma Salazar
AVP Vendor Services
Gollo Padilla
VP Cook-off Events
Charlie Abrego
AVP Cook-off Events
Jonathan Gonzalez
AVP Cook-off Events
Arnulfo A.Rod Rodriguez
AVP Sing-off/Cook-off
Jacob Tamayo
AVP Sing-off/Cook-off
Blanca Gomez
VP Para Ninos
Norma Harfeny
AVP Para Ninos
Christina Bridgwater
Treasurer
Jennifer Cadenas
Asst. Treasurer
Jeannie Rangel
Asst. Treasurer
Damaris Guadiana
Asst. Treasurer
Mayra Lumbreras
Secretary
Claudia Lainez
Asst. Secretary
Lizette Diaz
Asst. Secretary
Eunice Rodriguez
VP Beer Booth 1
Dagma Rodriguez
VP Beer Booth 2
Loribeth Stevens
VP Cantina 1
Austin Plitt
VP Cantina 2
Sara Tamez
Wine Tent
Beatriz Gomez
Soda Booth 1
Mina Hernandez
Soda Booth 2
O'Neal
Beer Operations
Inez Ibarra
Park Decorations
Sandra Nevarez-Hernandez
Asst. Park Decorations
Abby Hernandez
Asst. Park Decorations
Nora Machuca
Membership Team
VP Membership
Elvia Lozoya
AVP Membership
Claudia Caraveo
AVP Membership
Janeth Rico
Execution Team
Ruben Barrientes
Robert Galvan
Fred Gomez
Juan Salinas
Johnny Martin
Joel Sanchez
Eddie Uribe
Marketing & PR
Chief Marketing Officer
Michelle L. Garcia
VP Corp. Mktg. & Advertising
Bryan L. Martinez
VP Media & PR
Charlie Abrego
Corporate Marketing Liaison
Connie Hensley Fernandez
CM Admin
Emily Mathers
VP Strategic Planning
Neal Mathers
CM Assistant
Rochelle Garza
VP Corporate Sponsorships
Monica Garza
VP Corporate Sponsorships
Patty Cuellar
VP Corporate Sponsorships
Lupita Vera
VP Corporate Sponsorships
David Diaz
VP Corporate Sponsorships
Ruben Quintero
VP Partnered Events
Aurora Stevens
AVP Media & PR
Jacob Tamayo
VP Corporate Relations
Main Stage
Lupita Cortinas
AVP Corporate Relations
Main Stage
Norma Castaneda
VP Corporate Relations
Big Tent
Sarah Martinez
AVP Corporate Relations
Big Tent
Elma Guzman
AVP Corporate Relations
Big Tent
Veronica Arellano
VP Sponsored Events
Aurora Stevens
CM Sr. Ambassador
Julie Arellano
CM Sr. Ambassador
Cassandra Bravo
CM Ambassador
Murphy Jeffries
CM Ambassador
Rex Martin
CM Photographer
Rosemary Hensley-Robledo
CM Operations
Jesse Arellano
CM Operations
Manuel Fernandez
CM Operations
Mario Vera
Showcase Coordinator
Sal Martinez
Board of Directors
(& year as President)
Danny Loff (1986-1987)
Mark Barnard (1988)
Dan Alaniz (1989-1990)
† Mary Alice Loya † (1991)
Alonso (Tiny) Barrientes (1992)
David Hanawa (1993)
Jose Luis Martinez (1994)
Jack Loff (1995)
Robert (Bobby) Lerma (1996)
Mary Jane Jackson (1997)
David Vela (1998)
† Molly Plitt † (1999)
Sammy Herrera (2000)
Roberto Solis (2001)
A. Roy Gonzalez (2002)
Adrian Garcia (2003)
Poncho Gomez (2004)
David Musso (2005)
Tommy Bermudez (2006)
Sandra Herrera (2007)
Roy De los Santos-Cuellar ('08-'09)
Gabriel (Gabe) Pena (2010)
JJ Gonzalez (2011)
Sergio Rodriguez (2012)
Olga Gonzalez (2013)
Norma Gomez (2014)
Dillon Vanderford (2015)
Letty Rodriguez (2016)
Emily Mathers (2017)
Connie Hensley (2018)
Margarito Maldonado (2019)
Anika Aviles (2020)
Board Officers
Chair/CEO - Olga Gonzalez
Secretary - Tommy Bermudez
CFO - Dan Alaniz
HQ Ops. - Margarito Maldonado
Exec. Dir./COO - Roy De los Santos
GM - JJ Gonzalez