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BOARD OF DIRECTORS
& OFFICERS

PRESIDENTS

(YEAR INDICATES PRESIDENTIAL TERM)

Board Member 
Deceased 

★ Danny Loff (1986 & 1987)

★ Mark Barnard (1988)

★ Dan Alaniz (1989 & 1990)

★  Mary Alice Loya (1991)

★ Alonso "Tiny" Barrientes (1992)

★ David Hanawa (1993)

★ Jose Luis Martinez (1994)

★ † Jack Loff (1995)

★ Robert "Bobby" Lerma (1996)

★ Mary Jane Escareno (1997)

★ David Vela (1998)

★ Molly Plitt (1999)

★ Sammy Herrera (2000)

★ Roberto Solis (2001)

★ A. Roy Gonzalez (2002)

★ Adrian Garcia (2003)

★ Poncho Gomez (2004)

★ David Musso (2005)

★ Tommy Bermudez (2006)

★ Sandra Herrera (2007)

★ Roy De los Santos (2008 & 2009)

★ Gabriel "Gabe" Pena (2010)

★ JJ Gonzalez (2011)

★ Sergio Rodriguez (2012)

★ Olga Gonzalez (2013)

★ Norma Gomez (2014)

★ Dillon Vanderford (2015)

★ Letty Rodriguez (2016)

★ Emily Mathers (2017)

★ Connie Hensley (2018)

★ Margarito Maldonado (2019)

★ Anika Aviles (2020)

★ Virtual Festival (2021)

★ Patricia H. Gonzalez (2022)

★ Lupita Vera (2023)

★ Neal Mathers (2024)

    Patty Cuellar (2025)

    Charlie Abrego (2026)

EXECUTIVE BOARD

Board Chair & Chief Executive Officer

Olga Gonzalez

chairceo@sombrerofestival.com

Chief Financial Officer

Emily Mathers

cfo@sombrerofestival.com

Secretary

Tommy Bermudez

boardsecretary@sombrerofestival.com

HQ Operations

Margarito Maldonado

hq@sombrerofestival.com

General Manager

JJ Gonzalez

gm@sombrerofestival.com

BOARD APPOINTED OFFICERS

Chief Marketing Officer

Michelle L Garcia

VP of Membership

Janeth Rico

Beverage Operations

Inez Ibarra

2027 Officers

President 2027 Leo Cortez

​President-Elect 2028 - Rudy Rivera, Jr.

Operations

VP - Jaime Ibarra

​AVP - Roger Gonzalez

​AVP - Manuel Fernandez

​​

Entertainment

VP Main Stage - Rudy Rivera, Jr.

​AVP Main Stage - Art Rosales

Back Stage Crew - Fred Gomez​

Back Stage Crew - Ernie Barrientes

Back Stage Crew - Juan Salinas

VP Big Tent - Lionel "Leo" Cortez​

AVP Big Tent - Max Roca

Events

VP - Oralia Rivera

​AVP - Mary Cuevas

Special Operations

VP - Carlos Lainez

​AVP - Ralph Garcia

​AVP - Ruben "Scuba" Garcia

AVP - David Diaz

Mercado

Chair - Dustin Miles

Co-Chair - Cindy Herrera

Co-Chair - Carlos Aguirre

Co-Chair - Martin Olguin

Vendor Services

VP - Laura Nellie Tavares

AVP - Gollo Padilla

AVP - Juan E. Garza

Cook-Offs

​​VP - Jacob Tamayo

​AVP - Sarah Martinez

​AVP - Arnulfo "A.Rod" Rodriguez

​AVP - Blanca Gomez

​AVP- Mario X Vera Jr

Para Niños

VP - Haidee Trevino

AVP - Norma Harfeny

AVP - Frank Garza

AVP - Julissa P. Garza

Treasury

Treasurer - Damaris Guadiana

​Asst. Treasurer - Adrian Rangel

​Asst. Treasurer - Paloma Mendoza

​Asst. Treasurer - Jose Zamora

Secretary

Secretary - Claudia Lainez

​Asst. Secretary - Carmen Lainez

Asst. Secretary - Lucy Ponce

Asst. Secretary - Andrea Castro​

Park Decorations

Park Decorations - Claudia Vera

​Asst. Park Decorations - Alicia Aleman

​Asst. Park Decorations - Marcos Vera

​​President's Photographer - Daniel Sanchez

​​

Corporate Marketing

Chief Marketing Officer - Michelle L. Garcia

CMO's Administrative Assistant - Oneil Cuevas

Sing Off Chair - Lupita Salinas

​VP VIP Entrance - Julie Arellano

Corporate Marketing Ambassadors​​:

​Ruben Quintero

Julie Arellano

Mike Ayala

Cassandra Bravo

Gabriela Fernandez

Norma Castaneda

Dagma Rodriguez

Chase Maffe

Norma Salazar

April Flores​

​​​

​Membership

VP Membership - Janeth Rico

​AVP Membership - Andrea Montemayor

​AVP Membership - Kayla Martinez

​Membership Ambassadors:

Laura Bustamante

Mayra Maya

 

Beverage Operations

VP - Inez Ibarra

Beverage Operations Asst. - Raul Hernandez

VP Beer Booth 1 - Emilio Cortez

​VP Beer Booth 2 - Chuy Tamez

​VP Cantina 1 - Loribeth Stevens

Cantina 1 Asst. - Gizela Sanchez

​VP Cantina 2 - Sarah Tamez

Cantina 2 Asst. - Bianca Cortez

​Wine Tent - Beatriz Gomez

​Wine Tent - Bea Garza

 Wine Tent - Jeaneva Scoville

Craft Beer - Erick Tripp

Craft Beer Asst. - Ricky Castillo

​Soda/Water Booth - Mina Hernandez

​Soda/Water Booth - Rina Hernandez

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Feb. 25 - Feb. 27, 2027

Washington Park 700 E. Madison St. Brownsville, TX 78520
TICKET SALES CLOSED
Gates Open 1pm Th./ 11am Fri./ 7am Sat. - first 3 hours free

Children 12 and under admitted free with an adult.

DISCLAIMER: THIS IS AN OUTDOOR STANDING ROOM ONLY EVENT, THERE ARE NO RESERVED SEATS.
ALL TICKETS ARE GENERAL ADMISSION. ANY SEAT OR ROW NUMBERS ON TICKETS ARE FOR INVENTORY PURPOSES ONLY.

OFFICERS & BOARD

DONORS & SPONSORS

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(956) 550-9682

P.O. Box 5240 Brownsville, TX 78523

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