Thank You for an Amazing Sombrero Festival 2025!
BOARD OF DIRECTORS
& OFFICERS
Board of Directors
(YEAR INDICATES PRESIDENTIAL TERM)
Danny Loff (1986 & 1987)
Mark Barnard (1988)
Dan Alaniz (1989 & 1990)
ā Mary Alice Loya ā (1991)
Alonso "Tiny" Barrientes (1992)
David Hanawa (1993)
Jose Luis Martinez (1994)
Jack Loff (1995)
Robert "Bobby" Lerma (1996)
Mary Jane Escareno (1997)
David Vela (1998)
ā Molly Plitt ā (1999)
Sammy Herrera (2000)
Roberto Solis (2001)
ā A. Roy Gonzalez ā (2002)
Adrian Garcia (2003)
Poncho Gomez (2004)
David Musso (2005)
Tommy Bermudez (2006)
Sandra Herrera (2007)
Roy De los Santos (2008 & 2009)
Gabriel "Gabe" Pena (2010)
JJ Gonzalez (2011)
Sergio Rodriguez (2012)
Olga Gonzalez (2013)
Norma Gomez (2014)
Dillon Vanderford (2015)
Letty Rodriguez (2016)
Emily Mathers (2017)
Connie Hensley (2018)
Margarito Maldonado (2019)
Anika Aviles (2020)
Virtual Festival (2021)
Patricia H. Gonzalez (2022)
Lupita Vera (2023)
Neal Mathers (2024)
EXECUTIVE BOARD
Board Chair & Chief Executive Officer
Olga Gonzalezāā
Exec. Dir. & Chief Operating Officer
Roy De los Santos
āāāChief Financial Officer
Emily Mathers
āSecretary
Tommy Bermudez
HQ Operations
Margarito Maldonadoā
āGeneral Manager
JJ Gonzalez
BOARD APPOINTED OFFICERS
Chief Marketing Officer
Michelle L Garcia
ā
VP of Membership
Janeth Rico
ā
Beverage Operations
Inez Ibarraā
2025 Officers
President 2025 - Patty Cuellar
āPresident-Elect 2026 - Charlie Abrego
Operations
VP - Jaime Ibarra
āAVP - Roger Gonzalez
āAVP - Manuel Fernandez
āā
Entertainment
VP Main Stage - Rudy Rivera, Jr.
āAVP Main Stage - Art Rosales
ā
VP Big Tent - Lionel "Leo" Cortezā
AVP Big Tent - Max Roca
ā
Events
VP - Oralia Rivera
āAVP - Carmen Lainez
āAVP - Mike Ayala
ā
Special Operations
VP - Carlos Lainez
āAVP - Ralph Garcia
āAVP - Ruben "Scuba" Garcia
ā
Mercado
Chair - Sarah Martinez
Co-Chair - Cindy Herrera
ā
Vendor Servicesāā
VP - Laura Nellie Tavares
AVP - Gollo Padilla
AVP - Juan E. Garza
ā
Cook-Offs
āāVP - Jacob Tamayo
āAVP - Jonathan Gonzalez
āAVP - Arnulfo "A.Rod" Rodriguez
āAVP - Blanca Gomez
āAVP- Mario X Vera Jr
ā
Para Niños
VP - Norma Harfeny
āAVP - Mary Cuevas
AVP - Frank Garza
ā
Treasury
Treasurer - Jeannie Carrero
āAsst. Treasurer - Adrian Rangel
āAsst. Treasurer - Damaris Guadiana
ā
Secretaryāā
Secretary - Claudia Lainez
āAsst. Secretary - Star Rivera
Asst. Secretary - Lucy Ponce
āVP Beer Booth 1 - Jesus Tamez
āVP Beer Booth 2 - Maria Elena Martinez
āVP Cantina 1 - Loribeth Stevens
āVP Cantina 2 - Sarah Tamez
āWine Tent - Beatriz Gomez
āSoda/Water Booth - Mina Hernandez
āSoda/Water Booth - Rina Hernandez
ā
Park Decorations
āāPark Decorations - Claudia Vera
āAsst. Park Decorations - Alicia Aleman
āāPresident's Photographer - Daniel Sanchezā
āā
Corporate Marketing
āāāāChief Marketing Officer - Michelle L. Garcia
āAssistant to the CMO - Oneil Cuevas
VP Strategic Planning - Neal Mathers
āāVP Corporate Relations - Patty Cuellar
VP Partnered Events - Marcela Pena
āVP VIP Entrance - Julie Arellano
VP VIP Main Stage - Norma Castaneda
āVP VIP Big Tent - Dagma Rodriguez
Web/Data Analyst - J.D. De Leon
Gov't/Community Relations - Bryan L. Martinez
Corporate Marketing Ambassadorsāā:
David Diaz
āRuben Quintero
āāCassandra Bravoā
āGabriela Fernandez
Luis Garcia
āNoraliza Kenney
āChase Maffe
Eynar Cantu
Norma Salazar
April Floresā
David Mireles
āāāāāā
āMembership
VP Membership - Janeth Rico
āAVP Membership - Elvia Lozoya
āMembership Ambassadors:
Evelia Sosa
Mayra Maya
Andrea Montemayor
Beverage Operations
VP - Inez Ibarra
Beverage Operations Asst. - Raul Hernandez
Feb. 26 - Feb. 28, 2026
Washington Park 700 E. Madison St. Brownsville, TX 78520
Gates Open 1pm Th./ 11am Fri./ 7am Sat. - first 3 hours free
Children 12 and under admitted free with an adult.
DISCLAIMER: THIS IS AN OUTDOOR STANDING ROOM ONLY EVENT, THERE ARE NO RESERVED SEATS.
ALL TICKETS ARE GENERAL ADMISSION. ANY SEAT OR ROW NUMBERS ON TICKETS ARE FOR INVENTORY PURPOSES ONLY.
