BOARD OF DIRECTORS
& OFFICERS
Board of Directors
(YEAR INDICATES PRESIDENTIAL TERM)
Danny Loff (1986 & 1987)
Mark Barnard (1988)
Dan Alaniz (1989 & 1990)
ā Mary Alice Loya ā (1991)
Alonso "Tiny" Barrientes (1992)
David Hanawa (1993)
Jose Luis Martinez (1994)
Jack Loff (1995)
Robert "Bobby" Lerma (1996)
Mary Jane Escareno (1997)
David Vela (1998)
ā Molly Plitt ā (1999)
Sammy Herrera (2000)
Roberto Solis (2001)
ā A. Roy Gonzalez ā (2002)
Adrian Garcia (2003)
Poncho Gomez (2004)
David Musso (2005)
Tommy Bermudez (2006)
Sandra Herrera (2007)
Roy De los Santos (2008 & 2009)
Gabriel "Gabe" Pena (2010)
JJ Gonzalez (2011)
Sergio Rodriguez (2012)
Olga Gonzalez (2013)
Norma Gomez (2014)
Dillon Vanderford (2015)
Letty Rodriguez (2016)
Emily Mathers (2017)
Connie Hensley (2018)
Margarito Maldonado (2019)
Anika Aviles (2020)
Virtual Festival (2021)
Patricia H. Gonzalez (2022)
Lupita Vera (2023)
Neal Mathers (2024)
EXECUTIVE BOARD
Board Chair & Chief Executive Officer
Olga Gonzalezāā
āāāChief Financial Officer
Emily Mathers
āSecretary
Tommy Bermudez
HQ Operations
Margarito Maldonadoā
āGeneral Manager
JJ Gonzalez
BOARD APPOINTED OFFICERS
Chief Marketing Officer
Michelle L Garcia
ā
VP of Membership
Janeth Rico
ā
Beverage Operations
Inez Ibarraā
2025 Officers
President 2026 - Charlie Abrego
āPresident-Elect 2027 - Leo Cortez
āPresident-Elect 2028 - Rudy Rivera, Jr.
Operations
VP - Jaime Ibarra
āAVP - Roger Gonzalez
āAVP - Manuel Fernandez
āā
Entertainment
VP Main Stage - Rudy Rivera, Jr.
āAVP Main Stage - Art Rosales
Back Stage Crew - Fred Gomezā
Back Stage Crew - Ernie Barrientes
Back Stage Crew - Juan Salinas
VP Big Tent - Lionel "Leo" Cortezā
AVP Big Tent - Max Roca
ā
Events
VP - Oralia Rivera
āAVP - Mary Cuevas
ā
Special Operations
VP - Carlos Lainez
āAVP - Ralph Garcia
āAVP - Ruben "Scuba" Garcia
AVP - David Diaz
ā
Mercado
Chair - Dustin Miles
Co-Chair - Cindy Herrera
Co-Chair - Carlos Aguirre
Co-Chair - Lizette Diaz
ā
Vendor Servicesāā
VP - Laura Nellie Tavares
AVP - Gollo Padilla
AVP - Juan E. Garza
ā
Cook-Offs
āāVP - Jacob Tamayo
āAVP - Jonathan Gonzalez
āAVP - Arnulfo "A.Rod" Rodriguez
āAVP - Blanca Gomez
āAVP- Mario X Vera Jr
ā
Para Niños
VP - Norma Harfeny
āAVP - Lupita Salinas
AVP - Frank Garza
AVP - Haidee Trevino
ā
Treasury
Treasurer - Damaris Guadiana
āAsst. Treasurer - Adrian Rangel
āAsst. Treasurer - Paloma Mendoza
āAsst. Treasurer - Jose Zamora
ā
Secretaryāā
Secretary - Claudia Lainez
āAsst. Secretary - Star Rivera
Asst. Secretary - Lucy Ponce
āVP Beer Booth 1 - Jesus Tamez
āVP Beer Booth 2 -
āVP Cantina 1 - Loribeth Stevens
āVP Cantina 2 - Sarah Tamez
āWine Tent - Beatriz Gomez
Craft Beer - Erick Tripp
Craft Beer Asst. - Ricky Castillo
āSoda/Water Booth - Mina Hernandez
āSoda/Water Booth - Rina Hernandez
ā
Park Decorations
āāPark Decorations - Claudia Vera
āAsst. Park Decorations - Alicia Aleman
āAsst. Park Decorations - Marcos Vera
āāPresident's Photographer - Daniel Sanchezā
āā
Corporate Marketing
āāāāChief Marketing Officer - Michelle L. Garcia
āAssistant to the CMO - Oneil Cuevas
VP Strategic Planning - Neal Mathers
āāVP Corporate Relations - Patty Cuellar
VP Partnered Events - Marcela Pena
āVP VIP Entrance - Julie Arellano
Corporate Marketing Ambassadorsāā:
āRuben Quintero
Mike Ayala
āāCassandra Bravoā
āGabriela Fernandez
Norma Castaneda
Dagma Rodriguez
āChase Maffe
Eynar Cantu
Norma Salazar
April Floresā
David Mireles
Norma Salazar
āāāāāā
āMembership
VP Membership - Janeth Rico
āAVP Membership - Andrea Montemayor
āAVP Membership - Kayla Martinez
āMembership Ambassadors:
Nancy Lozoya
Mayra Maya
Andrea Montemayor
Beverage Operations
VP - Inez Ibarra
Beverage Operations Asst. - Raul Hernandez
Feb. 26 - Feb. 28, 2026
Washington Park 700 E. Madison St. Brownsville, TX 78520
Gates Open 1pm Th./ 11am Fri./ 7am Sat. - first 3 hours free
Children 12 and under admitted free with an adult.
DISCLAIMER: THIS IS AN OUTDOOR STANDING ROOM ONLY EVENT, THERE ARE NO RESERVED SEATS.
ALL TICKETS ARE GENERAL ADMISSION. ANY SEAT OR ROW NUMBERS ON TICKETS ARE FOR INVENTORY PURPOSES ONLY.
