Sombrero Festival, Ltd. throws a party for Brownsville the last weekend in February each year during Charro Days. Sombrero Festival is traditionally held in Washington Park in Downtown Brownsville. Sombrero Festival was founded in 1986 to enhance the Charro Days celebration and to provide a venue targeting a broad segment of the community. Our average annual attendance is 40,000. Our gate price is $5.00 for adults and children under 12 are admitted free when accompanied by an adult. We maintain a cooperative agreement with numerous local non-profit groups whereby the group performs volunteer service and we make a donation to their organization. To date, Sombrero Festival, Ltd. has returned approximately $1.5 million back to the community through non-profit organizations and direct donations for tourism, beautification, and recreation venues in the City of Brownsville. Sombrero Festival is staffed completely by volunteers and is a 501 –(c) (4) non-profit organization. Our annual gross income is $350,000, and we retain only start-up money for the next year’s festival. The remainder pays our bills and is invested back in the community. Sombrero Festival provides the only marketing venue during Charro Days.
Our 3 day event attracts this large segment of the population by featuring well-known Hispanic Artists, local music, unique food-booths, popular events such as the Jalapeno Eating Contest, Waiters Race, Grito Contest, Charro Days Classic Marathon, Tortilla Frisbee Toss, Hat-Stack Relay, and the only Charro Bean cookoff we know of, Frijolympics. We provide a fenced, secure, and family oriented festival.
| President Gabriel (Gabe) Pena President-Elect JJ Gonzalez VP Entertainment JJ Gonzalez AVP Entertainment Tommy Bermudez & Narciso Escareno VP Operations Dillon Vanderford AVP Operations Manuel Guerrero VP Special Ops Sergio Rodriguez VP Events Olga Gonzalez VP Corporate Sponsorships Connie Hensley VP Cookoff Events Debbi Musso AVP Cookoff Events Veronica Pena VP Vendor Services Albert Garza Secretary Norma Gomez |
Treasurer Lupita Vera Deputy Treasurer Mario Vera & Victor Montalvo Membership Coordinator Letty Rodriguez Parade Vehicle Coordinator Rachel Galvan Chair Charro Days Classic - 5K Run Alonso (Tiny) Barrientes Chair Beverage Booth 1 Inelda Ornelas Chair Beverage Booth 2 Julie Arellano Chair Beverage Booth 3 Alberto Sanchez Chair Sodas/Water Sara Tamez Photographer Ernie Barrientes Chairman - Board of Directors Robert (Bobby) Lerma Secretary - Board of Directors Mary Alice Loya Chairman - Corporate Finance Dan Alaniz Chairman - Corporate Marketing Roy De los Santos, Jr. |
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